Developing Authentic Pride Month Marketing Strategies & Inspiring Digital Campaign Examples
Developing Authentic Pride Month Marketing Strategies & Inspiring Digital Campaign Examples When Pride Month is around the corner, brands race to develop the best Pride Month marketing strategies and campaigns. It’s a time when the LGBTQIA+ community and its allies come together to celebrate love, equality, and diversity. However, simply slapping a rainbow flag on your logo is not enough to resonate with the LGBTQIA+ community. To create a successful Pride Month marketing campaign, authenticity and solidarity must be the guiding principles, as insincere acts don’t resonate with any of the target audiences. And especially when it comes to generating pseudo support campaigns regarding the LGBTQIA+ community, you lose your target audience immediately. That’s not because LGBTQIA+ have a special radar for everything but because they are exposed to hate crime and hate speech, even today, and yes, all over the world, forcing people to remain watchful. Making connections lies at the h...
